What We Do

Writing and editorial support for
mission-driven work.

Whiting Communications is a boutique writing and editorial firm. We specialize in working with mission-driven organizations, advocates, and leaders to develop clear, credible content. Words matter when the context carries real consequences.

The stories we shape impact national and global audiences on topics including long-term care, family caregiving, U.S. health policy, consumer technology, and shipping and logistics.

Explore our services and sample client work below. If you have a specific audience you want to reach or a moment you want to capitalize on, let’s talk.

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Our Services

How we help you communicate.

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Research-informed reports and publications

We turn research, data, and lived experience into clear, usable publications that support policy, advocacy, education, and decision-making. This work includes:

  • Policy reports and briefs
  • White papers and issue papers
  • Toolkits and guidance documents
  • Regulatory comments

Blog posts, articles, and thought leadership

We develop content that builds organizational credibility over time, including:

  • Blog posts and article series
  • Bylined thought leadership
  • Executive or organizational opinion pieces
  • Newsletter content
  • Content strategy for these pieces

Case studies and impact stories

We craft language to drive action, raise awareness, and catalyze change. We do this through:

  • Program and initiative case studies
  • Impact narratives for advocacy or fundraising
  • Patient, advocate, and caregiver stories, handled with care

Special projects

We support custom projects that require editorial judgment, strategy and planning, or experience energizing a core base, such as patient advocates. These include:

  • Patient or caregiver storytelling workshops
  • Message development for new initiatives
  • Advocacy letters and sign-on materials
  • Skills workshops in areas like policy and advocacy

Editing and editorial support

We provide developmental editing and copyediting for content at all stages, including:

  • Structural and developmental editing
  • Line editing and copyediting
  • Tone and voice refinement
  • Revising and strengthening AI-assisted drafts

Example Projects

Work that speaks for itself.

Research Reports

Science communications requires careful attention to detail and the ability to bridge technical expertise with compelling writing styles. Working with the national nonprofit CancerCare, we wrote, edited, and provided communications support for the national report The Insurance Maze: How Cancer Patients Get Lost in the Red Tape of Utilization Management (June 2025). Support included writing the main report, supplemental materials, supporting national media strategy, and managing the design and layout process.

White Papers

Innovative organizations need ways to showcase their success stories and disseminate best practices to reach new audiences. Working with the National Alliance for Caregiving, we wrote an implementation guide for integrating Caregiver Training Services into models of healthcare delivery in the Medicare program. Capturing insights from subject-matter experts and advisory council leaders, this report offers new insights into industry practice.

Technical Editing

Ready to take your article or report to the next level? Editing can help. We offer technical editing for academic and policy publications, as well as developmental editing and copyediting for a wide range of written materials.
For this peer-reviewed article on telehealth, we provided developmental and copyediting. We then prepared the manuscript for submission to the Journal of Medical Economics, saving the client time as they navigated feedback and revisions from a large panel of subject-matter experts.

Advocacy Toolkits

Patient advocates offer insights that can inform the practice of medicine. Recording those insights through white papers and online content, we’ve supported organizations such as  Links2Equity and The Foundation for Women & Girls with Blood Disorders, by writing Important Conversations: A Shared Decision­Making Toolkit for Medical Professionals and People Living with Paroxysmal Nocturnal Hemoglobinuria (PNH)

Executive Thought-Leadership

Mission-driven executives are busy. One way we can help is by drafting thought-leadership articles and blog posts, such as this piece from Founder Dusty Holcomb of the Arcqus Group on How Core Values Drive Growth in Everything You Do.

Developed through one-on-one interviews with the executive, we work to capture your voice and perspectives for your audience. We also study prior speaking engagements, written material, and others to ensure the written word reflects how you speak about the issues you work in every day.

How We Work

Thoughtful process, real results.

We approach each engagement with care for both the message and the people behind it. That means listening first, asking questions, and being thoughtful about how content is developed and shared.

Much of our work involves health, policy, identity, and lived experience. We let that context guide decisions from early drafts through final delivery.

Are You A Good Fit?

Built for organizations that value clarity.

This work is a good fit for organizations that value clarity, accuracy, and trust, and whose content
affects real people or real decisions.

Let’s Talk

If you’re working on something important and want help getting the words right,
we’d be glad to talk.

Start A Conversation