Who We Are
Mission-driven leaders,
meet your muse.
Our Approach
Finding the right words for important work.
As writers and editors, we help people and organizations find the right words for important work. We shape complex ideas and lived experiences into engaging content that your audience will love and trust.
Our mission is to help people and companies maximize the good they do. By focusing on mission-driven organizations, we write for the people who are making a positive difference in the world.
C. Grace Juneau Whiting, J.D.
Chief Executive Officer (CEO) and Lead Strategist
C. Grace Whiting, J.D., co-founded Whiting Communications with her partner, Geoff Whiting, to help mission-driven people and organizations find their voice. She has led national research and advocacy projects grounded in lived experience, policy analysis, and accessible messaging.
Recent projects include co-authoring CancerCare’s national study, The Insurance Maze: How Cancer Patients Get Lost in the Red Tape of Utilization Management (June 2025), and the National Alliance for Caregiving’s report, Trends in Innovation: Implementing and Refining Caregiving Training Services in Medicare (June 2025). She has supported federal regulatory engagement on issues including Medicare payment models, Medicaid home- and community-based services, consumer protections, and biotech innovation.
Grace has led storytelling workshops, developed coaching materials, and written social media and other communications for patient-focused organizations.
Previously, Grace served as CEO of the National Alliance for Caregiving and the National Academy of Elder Law Attorneys in Washington, DC, and as CEO of the Erdheim-Chester Disease Global Alliance. Working on national and global initiatives, Grace has worked extensively in cancer, rare diseases, Alzheimer’s disease and related dementias, home-based health care, and family caregiving.
Locally, Grace is a member of Ellevate Louisiana, a bipartisan network of women looking for data-driven, non-partisan solutions to make a better future for Louisiana. Whiting Communications also volunteers with AARP Louisiana’s Live at Home Coalition.
Grace is a proud graduate of Louisiana State University’s Honors College and the University of Memphis Cecil C. Humphreys School of Law, where she received the Irvin Bogatin Award for Social Justice.
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Geoff Whiting
President and Lead Creative
Geoff Whiting leads writing and editorial strategy for clients whose work spans healthcare, policy, advocacy, and regulated industries. He is an expert in refining the strategic voice of corporate and nonprofit executives.
Geoff writes extensively for ecommerce and logistics organizations. His projects have included blog posts and guidebooks for companies such as VEYER (now part of Office Depot Business Solutions), WooCommerce, and Stripe, where he translates technical systems and operational strategy into clear, practical content for business leaders.
Before co-founding Whiting Communications, Geoff built his career as a professional writer and content strategist serving nonprofit, corporate, and technology clients, including IBM, Adobe, Red Stag Fulfillment, American Shipper Magazine, and Bloomberg.
Geoff is a proud graduate of Louisiana State University and the Louisiana School for Math, Science, and the Arts (LSMSA).
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What People Say
Don’t take our word for it.
Hear from the people we’ve worked with — marketing leaders, nonprofit executives, and
content strategists who’ve trusted us with their most important projects.